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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~source:"econis"
~subject:"Viral marketing"
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Search: subject_exact:"Brand strategy"
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Viral marketing
Brand management
178
Markenführung
178
Consumer behaviour
147
Konsumentenverhalten
147
Brand image
101
Markenimage
101
Brand
70
Markenartikel
70
Advertising effects
66
Werbewirkung
66
Advertising
39
Werbung
39
Internet marketing
37
Online-Marketing
37
Beziehungsmarketing
32
Relationship marketing
32
Social Web
31
Social web
31
Luxury goods
18
Luxusgüter
18
Personality psychology
16
Persönlichkeitspsychologie
16
Marketing management
10
Marketingmanagement
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Celebrity endorsement
9
Celebrity-Werbung
9
Psychology of advertising
9
Werbepsychologie
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branding
9
Customer satisfaction
8
Emotion
8
Kundenzufriedenheit
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Product Placement
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Product placement
8
brand attitude
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brand loyalty
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social media
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Arnold, Mark J.
1
Augusto, Mário Gomes
1
Bauer, Brittney C.
1
Baum, Matthias
1
Carlson, Brad D.
1
Chang, Chingching
1
Chu, Shu-Chuan (Kelly)
1
Kim, Hyejin
1
Kim, Yoojung
1
Ko, Eunju
1
Meißner, Martin
1
Neves, Cristiana
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Rauschnabel, Philipp A.
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Stumpf, Christian
1
Torres, Pedro M.
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Yu, Jihye
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Zanger, Vera
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Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of business research : JBR
20
The journal of product & brand management
19
Journal of retailing and consumer services
14
International journal of internet marketing and advertising : IJIMA
12
The journal of brand management : an international journal
9
Journal of promotion management : innovations in planning and applied research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Journal of marketing
7
Journal of marketing communications
7
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
SpringerLink / Bücher
4
Cogent business & management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of Islamic marketing
3
Journal of internet commerce
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Business horizons
2
Corporate reputation review
2
Economics working paper
2
European journal of marketing
2
European journal of marketing : EJM
2
Global business and finance review
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
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Journal for global business advancement : JGBA
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ECONIS (ZBW)
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1
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
3
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
4
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
5
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
6
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
7
Customer referral reward-brand-fit : a schema congruity perspective
Stumpf, Christian
;
Baum, Matthias
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 542-558
Persistent link: https://www.econbiz.de/10011508450
Saved in:
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