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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
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Advertising effects
Kundenzufriedenheit
Brand management
178
Markenführung
178
Consumer behaviour
147
Konsumentenverhalten
147
Brand image
101
Markenimage
101
Brand
70
Markenartikel
70
Werbewirkung
66
Advertising
39
Werbung
39
Internet marketing
37
Online-Marketing
37
Beziehungsmarketing
32
Relationship marketing
32
Social Web
31
Social web
31
Luxury goods
18
Luxusgüter
18
Personality psychology
16
Persönlichkeitspsychologie
16
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Psychology of advertising
9
Werbepsychologie
9
branding
9
Customer satisfaction
8
Emotion
8
Product Placement
8
Product placement
8
brand attitude
8
brand loyalty
8
social media
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Experiment
7
Fashion
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English
74
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Ko, Eunju
3
Matthes, Jörg
3
Naderer, Brigitte
3
Bauer, Brittney C.
2
Hayes, Jameson L.
2
An, Donghwy
1
Anglada-Tort, Manuel
1
Applequist, Janelle
1
Arli, Denni
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Augusto, Mário Gomes
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1
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1
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1
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1
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1
Bock, Dora
1
Boerman, Sophie C.
1
Boeuf, Benjamin
1
Borel, Laurence
1
Boutsouki, Christina
1
Braig, Bridgette M.
1
Breves, Priska
1
Britt, Brian
1
Britt, Brian C.
1
Carter, Erin Percival
1
Chang, Chingching
1
Chen, Wei-Fen
1
Choi, Sung Tae
1
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1
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1
Christodoulides, George
1
Cornwell, T. Bettina
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
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1
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Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of business research : JBR
75
Journal of retailing and consumer services
51
The journal of brand management : an international journal
48
The journal of product & brand management
46
Journal of marketing communications
39
International journal of advertising : the quarterly review of marketing communications
29
International journal of hospitality management
28
Journal of promotion management : JPM
25
International journal of internet marketing and advertising : IJIMA
24
Journal of advertising research
23
Journal of promotion management : innovations in planning and applied research
23
SpringerLink / Bücher
20
Asia Pacific journal of marketing and logistics
17
Journal of hospitality marketing & management
15
Marketing : ZFP ; journal of research and management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of strategic marketing
14
Marketing intelligence & planning
14
European journal of marketing : EJM
13
International journal of contemporary hospitality management
13
Marketing letters : a journal of research in marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of the Academy of Marketing Science
12
Journal of travel and tourism marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing management : MM
10
Services marketing quarterly
10
The journal of consumer marketing
10
Global business review
9
International journal of sports marketing & sponsorship
9
Journal of global marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
The IUP journal of brand management : IJBRM
9
Cogent business & management
8
European journal of marketing
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Journal of marketing research : JMR
8
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ECONIS (ZBW)
74
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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
6
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
7
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
8
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
9
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
10
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
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