Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Isaac Owusu Asante, Yushi Jiang, Miao Miao
| Year of publication: |
2024
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|---|---|
| Authors: | Asante, Isaac Owusu ; Jiang, Yushi ; Miao, Miao |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 1, p. 27-44
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| Subject: | brand awareness | consumer-brand relationship | convenience | hedonic well-being | live-streaming marketing | real-time customer service | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Zufriedenheit | Satisfaction | Kundenzufriedenheit | Customer satisfaction | Lebensqualität | Quality of life | Markenführung | Brand management | Motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21881 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467463