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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Emotion"
~subject:"Viral marketing"
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Emotion
Viral marketing
Brand management
178
Markenführung
178
Consumer behaviour
147
Konsumentenverhalten
147
Brand image
101
Markenimage
101
Brand
70
Markenartikel
70
Advertising effects
66
Werbewirkung
66
Advertising
39
Werbung
39
Internet marketing
37
Online-Marketing
37
Beziehungsmarketing
32
Relationship marketing
32
Social Web
31
Social web
31
Luxury goods
18
Luxusgüter
18
Personality psychology
16
Persönlichkeitspsychologie
16
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Psychology of advertising
9
Werbepsychologie
9
branding
9
Customer satisfaction
8
Kundenzufriedenheit
8
Product Placement
8
Product placement
8
brand attitude
8
brand loyalty
8
social media
8
Experiment
7
Fashion
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14
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Arnold, Mark J.
1
Augusto, Mário Gomes
1
Bagozzi, Richard P.
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Baum, Matthias
1
Carlson, Brad D.
1
Carter, Erin Percival
1
Chan, Terri H.
1
Chang, Chingching
1
Chu, Shu-Chuan (Kelly)
1
Dimoka, Angelika
1
Eisele, Anita
1
Giachino, Chiara
1
Gutuleac, Rada
1
Huber, Frank
1
Isabella, Giuliana
1
Johnson, Benjamin K.
1
Kim, Hyejin
1
Kim, Yoojung
1
Ko, Eunju
1
Lee, Heekyung
1
Lourenço, Carlos Jorge da Silva
1
McGraw, A. Peter
1
Meißner, Martin
1
Meyer, Frederik
1
Morris, Jon D.
1
Morton, Cynthia R.
1
Mueller, Sophia
1
Neves, Cristiana
1
Rauschnabel, Philipp A.
1
Sharma, Bhakti
1
Stumpf, Christian
1
Torres, Pedro M.
1
Verbeke, Willem J. M. I.
1
Vo, Khoi
1
Warren, Caleb
1
Yi, Youjae
1
Yu, Jihye
1
Zanger, Vera
1
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Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of business research : JBR
49
The journal of product & brand management
45
The journal of brand management : an international journal
43
Journal of retailing and consumer services
29
International journal of hospitality management
19
International journal of internet marketing and advertising : IJIMA
16
Journal of promotion management : innovations in planning and applied research
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing communications
11
Journal of hospitality marketing & management
10
Cogent business & management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
International journal of market research
8
Journal of Islamic marketing
8
Journal of marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
European journal of marketing
7
International journal of advertising : the quarterly review of marketing communications
7
SpringerLink / Bücher
7
Tourism management : research, policies, practice
7
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Journal of strategic marketing
6
Journal of travel and tourism marketing
6
Qualitative market research : an international journal
6
Global business review
5
Journal of marketing for higher education
5
Journal of promotion management : JPM
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
The marketing review
5
The service industries journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
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ECONIS (ZBW)
14
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1
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
6
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
7
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
8
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
9
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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