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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Miao, Miao"
~subject:"Marketing management"
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Psychology & marketing
International journal of retail and distribution management
Journal of global fashion marketing : JGfM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
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