Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Year of publication: |
2022
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Authors: | Miao, Miao ; Go, I ; Ikeda, Kayo ; Numata, Hideho |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 13.2022, 1, p. 30-43
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Subject: | Brand equity | complexity theory | fashion industry | financial performance | loyalty program | Unternehmenserfolg | Firm performance | Mode | Fashion | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Japan | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management |
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