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isPartOf:"Qualitative Marktforschung : Konzepte - Methoden - Analysen"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses"
~subject:"Sportmarketing"
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
Journal of sport management : the official journal of the North American Society of Sport Management
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
European Sport management quarterly : ESMQ
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Applied economics letters
1
Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
1
Discussion paper / Tinbergen Institute
1
Discussion papers / CEPR
1
Engaging consumers through branded entertainment and convergent media
1
European journal of government and economics : EJGE
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
1
International journal of management and marketing research : IJMMR
1
International sport marketing : issues and practice
1
Schriftenreihe Marketing, Management
1
Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Marketing pro-environmental venues in professional sport : planting seeds of change among existing and prospective consumers
Kellison, Timothy B.
;
Kim, Yu Kyoum
- In:
Journal of sport management : the official journal of …
28
(
2014
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10010367442
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2
Namingrights als Finanzierung und Marketingsinstrument
Bezold, Thomas
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 17-28)
.
2005
Persistent link: https://www.econbiz.de/10003295841
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