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isPartOf:"Qualitative Marktforschung : Konzepte - Methoden - Analysen"
~isPartOf:"Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses"
~subject:"Sportmarketing"
~type:"article"
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
European Sport management quarterly : ESMQ
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Applied economics letters
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Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
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Engaging consumers through branded entertainment and convergent media
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European journal of government and economics : EJGE
1
European journal of marketing : EJM
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International journal of management and marketing research : IJMMR
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International sport marketing : issues and practice
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Namingrights als Finanzierung und Marketingsinstrument
Bezold, Thomas
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 17-28)
.
2005
Persistent link: https://www.econbiz.de/10003295841
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