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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Celebrity-Werbung"
~subject:"Emotion"
~subject:"Werbung"
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Celebrity-Werbung
Emotion
Werbung
Brand image
109
Markenimage
109
Brand management
90
Markenführung
90
Consumer behaviour
80
Konsumentenverhalten
80
Brand
48
Markenartikel
48
Advertising effects
16
Werbewirkung
16
Social Web
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Social web
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Beziehungsmarketing
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Relationship marketing
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Online-Marketing
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Sarkar, Abhigyan
2
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Burmester, Alexa B.
1
Clement, Michel
1
Dalal, Arunava
1
Dekimpe, Marnik G.
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Dimitriadis, Sergios
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Erfgen, Carsten
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Ewijk, Bernadette J. van
1
Feng, Hui
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Geuens, Maggie
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Gijsbrechts, Els
1
González, Jorge
1
Guitart, Ivan A.
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Huber, Joel
1
Ilicic, Jasmina
1
Knittel, Zana
1
Kronrod, Ann
1
Kubat, Umut
1
Mathys, Juliane
1
Moussa, Salim
1
Nguyen, Hang T.
1
Papista, Erifili
1
Pauwels, Koen
1
Pelsmacker, Patrick de
1
Pham, Michel T.
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Sarkar, Juhi Gahlot
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Sattler, Henrik
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Srinivasan, Shuba
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Stremersch, Stefan
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Valenti, Albert
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Vanhuele, Marc
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Yildirim, Gokhan
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
53
The journal of product & brand management
39
The journal of brand management : an international journal
35
Journal of marketing communications
28
International journal of advertising : the review of marketing communications
20
Journal of advertising research
20
Psychology & marketing
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of promotion management : JPM
16
European journal of marketing : EJM
13
Journal of retailing and consumer services
12
Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
The journal of consumer marketing
9
Journal of Islamic marketing
8
Global business review
7
International journal of consumer studies
7
Marketing intelligence & planning
7
International journal of sports marketing & sponsorship
6
Journal of advertising
6
Journal of consumer marketing
6
Journal of current issues and research in advertising : JCIRA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing : ZFP ; journal of research and management
6
Tourism management : research, policies, practice
6
Cogent business & management
5
European journal of marketing
5
Journal of business ethics : JOBE
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
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ECONIS (ZBW)
17
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1
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17
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1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
5
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
6
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
7
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
8
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
9
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
10
Brand avoidance among Generation Y consumers
Knittel, Zana
;
Beurer, Karolin
;
Berndt, Adele
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
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