Brand avoidance among Generation Y consumers
Year of publication: |
2016
|
---|---|
Authors: | Knittel, Zana ; Beurer, Karolin ; Berndt, Adele |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 19.2016, 1, p. 27-43
|
Subject: | Advertising | Advertising avoidance | Brand avoidance | Moral avoidance | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbung | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenartikel | Brand |
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