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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Celebrity-Werbung"
~subject:"Werbung"
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Celebrity-Werbung
Werbung
Brand image
109
Markenimage
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Brand management
90
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90
Consumer behaviour
80
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48
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Berndt, Adele
1
Beurer, Karolin
1
Burmester, Alexa B.
1
Clement, Michel
1
Dekimpe, Marnik G.
1
Erfgen, Carsten
1
Ewijk, Bernadette J. van
1
Feng, Hui
1
Geuens, Maggie
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Gijsbrechts, Els
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González, Jorge
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Huber, Joel
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Ilicic, Jasmina
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Knittel, Zana
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Kronrod, Ann
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Kubat, Umut
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Mathys, Juliane
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Nguyen, Hang T.
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Pauwels, Koen
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1
Pham, Michel T.
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Sattler, Henrik
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Srinivasan, Shuba
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Stremersch, Stefan
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Stubbe, Astrid
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Swaminathan, Vanitha
1
Valenti, Albert
1
Vanhuele, Marc
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Webster, Cynthia M.
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Yildirim, Gokhan
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
33
Journal of marketing communications
25
International journal of advertising : the quarterly review of marketing communications
19
International journal of advertising : the review of marketing communications
18
The journal of product & brand management
16
Journal of advertising research
15
Journal of promotion management : JPM
13
Psychology & marketing
13
Journal of advertising : official publication of the American Academy of Advertising
10
European journal of marketing : EJM
8
International journal of internet marketing and advertising : IJIMA
8
Asia Pacific journal of marketing and logistics
7
Journal of promotion management : innovations in planning and applied research
7
The journal of brand management : an international journal
7
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Journal of advertising
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of Islamic marketing
4
Journal of global marketing
4
Journal of international consumer marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing intelligence & planning
4
Young consumers : insight and ideas for responsible marketers
4
Global business review
3
International journal of hospitality management
3
Journal of business ethics : JOBE
3
Journal of consumer marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
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ECONIS (ZBW)
12
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
4
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
5
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
6
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
7
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
8
Brand avoidance among Generation Y consumers
Knittel, Zana
;
Beurer, Karolin
;
Berndt, Adele
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
Saved in:
9
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
10
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
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