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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Grounded theory"
~subject:"Market research"
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Qualitative market research : an international journal
Journal of the Academy of Marketing Science
Journal of marketing research : JMR
9
International journal of market research : JMRS ; the journal of the Market Research Society
6
The journal of brand management : an international journal
6
Journal of business research : JBR
4
Journal of retailing and consumer services
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Psychology & marketing
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3
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The evolution of brands : from signals of quality to storehouses of trust
3
Australasian marketing journal
2
European journal of marketing : EJM
2
International journal of wine business research : IJWBR
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business anthropology
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Journal of consumer behaviour : an international research review
2
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2
The journal of consumer marketing
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2
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A master class in brand planning : the timeless works of Stephen King
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Alternative market research methods : market sensing
1
Asia Pacific journal of marketing and logistics
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Corporate reputation review : an international journal
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Handbook of research on customer engagement
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International journal of business environment : IJBE
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ECONIS (ZBW)
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1
Exploring user's experience of push notifications : a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
2
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
3
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
4
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
5
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
6
Drivers of consumer purchase intentions for remanufactured products : a study of Indian consumers relocated to the USA
Gaur, Jighyasu
;
Amini, Mehdi
;
Banerjee, Pratyush
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10010491602
Saved in:
7
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
8
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
Saved in:
9
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
10
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
1
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