Toward a theory of customer engagement marketing
Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold, Brad D. Carlson
| Year of publication: |
May 2017
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|---|---|
| Authors: | Harmeling, Colleen M. ; Moffett, Jordan W. ; Arnold, Mark J. ; Carlson, Brad D. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 3, p. 312-335
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| Subject: | Customer engagement | Marketing strategy | Task-based engagement | Experiential engagement | Quasi-experiment | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Marktforschung | Market research | Marketingmanagement | Marketing management | Markenimage | Brand image | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-016-0509-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011684966