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isPartOf:"Qualitative market research : an international journal"
~subject:"Brand avoidance"
~subject:"Grounded theory"
~subject:"Market research"
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Brand avoidance
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Brand image
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28
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Qualitative market research : an international journal
Journal of marketing research : JMR
9
The journal of product & brand management
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of business research : JBR
6
The journal of brand management : an international journal
6
Journal of retailing and consumer services
4
Psychology & marketing
4
International journal of market research
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
SpringerLink / Bücher
3
The evolution of brands : from signals of quality to storehouses of trust
3
Australasian marketing journal
2
European journal of marketing : EJM
2
International journal of wine business research : IJWBR
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business anthropology
2
Journal of consumer behaviour : an international research review
2
Marketing intelligence & planning
2
The journal of consumer marketing
2
The marketing review
2
Tourism, hospitality & event management
2
A master class in brand planning : the timeless works of Stephen King
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Alternative market research methods : market sensing
1
Asia Pacific journal of marketing and logistics
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European research on management and business economics
1
European research studies
1
Gabler Edition Wissenschaft
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
Global business review
1
Handbook of research on customer engagement
1
Handelsforschung
1
International journal of business environment : IJBE
1
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ECONIS (ZBW)
11
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1
Exploring user's experience of push notifications : a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
2
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
3
Brand avoidance among Generation Y consumers
Knittel, Zana
;
Beurer, Karolin
;
Berndt, Adele
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
Saved in:
4
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
5
Drivers of consumer purchase intentions for remanufactured products : a study of Indian consumers relocated to the USA
Gaur, Jighyasu
;
Amini, Mehdi
;
Banerjee, Pratyush
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10010491602
Saved in:
6
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
7
Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
Bryson, Douglas
;
Atwal, Glyn
;
Hultén, Peter
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 393-405
Persistent link: https://www.econbiz.de/10010127852
Saved in:
8
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
Saved in:
9
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
10
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
1
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