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isPartOf:"Qualitative market research : an international journal"
~subject:"Ernährungsverhalten"
~subject:"Social marketing"
~subject:"Studierende"
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Ernährungsverhalten
Social marketing
Studierende
Social Marketing
5
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Alcohol consumption
1
Alkoholkonsum
1
Behavioral change
1
Bibliometrics
1
Bibliometrie
1
Consumer attitudes
1
Content analysis
1
Eating habit
1
Frauen
1
Gesundheitsvorsorge
1
Großbritannien
1
Healthy diet behavior
1
Hong Kong
1
Hongkong
1
Interviews
1
Market research
1
Marktforschung
1
Mexico
1
Mexiko
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NGOs
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Nichtregierungsorganisation
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Non-governmental organization
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Non-governmental organizations
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Poland
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Polen
1
Preventive care
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Protection motivation theory
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Public service advertising
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Public services
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Qualiative research
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Switching behaviour
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English
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Arroyo, Pilar
1
Blázquez, Juan José
1
Carrete, Lorena
1
Chan, Kara
1
Chang, Hao-chieh
1
Díaz, Estrella
1
Eadie, Douglas
1
Kubacki, Krzysztof
1
Logie-MacIver, Liz
1
Martín-Consuegra, David
1
Molina, Arturo
1
Piacentini, Maria
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Siemieniako, Dariusz
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Qualitative market research : an international journal
Journal of Social Marketing
92
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
34
Journal of marketing management : MM
32
Health marketing quarterly
31
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
Apas Papers
10
European Journal of Marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Strategic Direction
10
International Review on Public and Nonprofit Marketing
9
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
Marketing Intelligence & Planning
7
NBER Working Paper
7
NBER working paper series
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
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1
Social marketing to improve healthy dietary decisions : insights from a qualitative study in Mexico
Carrete, Lorena
;
Arroyo, Pilar
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 239-263
Persistent link: https://www.econbiz.de/10010389556
Saved in:
2
Female students' drinking seen through collages and diaries
Siemieniako, Dariusz
;
Kubacki, Krzysztof
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 296-314
Persistent link: https://www.econbiz.de/10009765590
Saved in:
3
Advertising to Chinese youth : a study of public service ads in Hong Kong
Chan, Kara
;
Chang, Hao-chieh
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010127849
Saved in:
4
Are the non-governmental organizations' web sites effective?
Díaz, Estrella
;
Blázquez, Juan José
;
Molina, Arturo
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 370-392
Persistent link: https://www.econbiz.de/10010127856
Saved in:
5
Using qualitative methodologies to understand behaviour change
Logie-MacIver, Liz
;
Piacentini, Maria
;
Eadie, Douglas
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 70-86
Persistent link: https://www.econbiz.de/10009503723
Saved in:
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