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isPartOf:"Quantitative marketing and economics : QME"
~person:"Ghosh, Pulak"
~person:"Luoma, Lasse"
~type_genre:"Article in journal"
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Bayes-Statistik
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Bayesian inference
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Beziehungsmarketing
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Brand
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Brand hierarchy
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Brand image
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Ghosh, Pulak
Luoma, Lasse
Allenby, Greg M.
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Bradlow, Eric T.
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Hui, Sam K.
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Narayanan, Sridhar
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Ansari, Asim
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Bacon, Lynd
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Danthurebandara, Vishva Manohara
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Dean, Angela
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Dotson, Jeffrey P.
1
Evans, Michael J.
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Frühwirth-Schnatter, Sylvia
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George, Edward I.
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Ghosh, Bikram
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Gilula, Zvi
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Givon, Moshe
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Liu, Qing
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Manchanda, Puneet
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Misra, Sanjog
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Montoya, Ricardo
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Osborne, Matthew
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Otter, Thomas
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Pachali, Max J.
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Papatla, Purushottam
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Rantanen, Ari
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Quantitative marketing and economics : QME
Journal of empirical finance
2
European journal of operational research : EJOR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of applied econometrics
1
Journal of the American Statistical Association : JASA
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The European journal of finance
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ECONIS (ZBW)
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Survey data and bayesian analysis : a cost-efficient way to estimate customer equity
Karvanen, Juha
;
Rantanen, Ari
;
Luoma, Lasse
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 305-329
Persistent link: https://www.econbiz.de/10010407783
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2
A robust approach to measure latent, time-varying equity in hierarchical branding structures
Voleti, Sudhir
;
Ghosh, Pulak
- In:
Quantitative marketing and economics : QME
11
(
2013
)
3
,
pp. 289-319
Persistent link: https://www.econbiz.de/10009793503
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