A robust approach to measure latent, time-varying equity in hierarchical branding structures
Sudhir Voleti; Pulak Ghosh
| Year of publication: |
2013
|
|---|---|
| Authors: | Voleti, Sudhir ; Ghosh, Pulak |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 11.2013, 3, p. 289-319
|
| Subject: | Dirichlet Process Priors | Brand equity | Brand hierarchy | Multi-level Modeling | State-dependence | Markenführung | Brand management | Markenimage | Brand image | Bayes-Statistik | Bayesian inference | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793503