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isPartOf:"Quantitative marketing and economics : QME"
~person:"Ghosh, Pulak"
~type_genre:"Article in journal"
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A robust approach to measure latent, time-varying equity in hierarchical branding structures
Voleti, Sudhir
;
Ghosh, Pulak
- In:
Quantitative marketing and economics : QME
11
(
2013
)
3
,
pp. 289-319
Persistent link: https://www.econbiz.de/10009793503
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