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isPartOf:"Reputation Management"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~person:"Feng, Jingdan"
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Feng, Jingdan
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Reputation Management
The journal of product & brand management
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Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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