Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Year of publication: |
2023
|
---|---|
Authors: | Tong, Zelin ; Feng, Jingdan ; Liu, Fang |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 1, p. 157-170
|
Subject: | Brand trust | Corporate strategy | Functional congruity | Image congruity | Negative publicity | Self-congruity | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations |
-
Dai, Wenbin, (2023)
-
Sung, Kyong Sik, (2023)
-
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup, (2020)
- More ...
-
Do consumers support the cross-border charitable activities as the same?
Tong, Zelin, (2020)
-
Antecedents of smartphone brand switching : a push–pull–mooring framework
Liao, Junyun, (2021)
-
Tong, Zelin, (2021)
- More ...