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isPartOf:"Research in consumer behavior"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Arce-Urriza, Marta"
~subject:"Online-Handel"
~subject:"Social web"
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Arce-Urriza, Marta
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Research in consumer behavior
Electronic commerce research
Journal of promotion management : innovations in planning and applied research
Departamento de Gestion de Empresas DT 85/07
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
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