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isPartOf:"Research in consumer behavior"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Online-Handel"
~subject:"Pricing strategy"
~subject:"Social web"
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Online-Handel
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Consumer behaviour
413
Konsumentenverhalten
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Internet marketing
89
Online-Marketing
89
Online retailing
84
Social Web
82
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75
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Loureiro, Sandra Maria Correia
3
Martinez, Luis F.
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Brengman, Malaika
2
Guerreiro, João Pedro Silva Martins
2
Jiménez Martínez, Julio
2
Liao, Qinyu
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Research in consumer behavior
Electronic commerce research
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
510
Journal of business research : JBR
393
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
136
International journal of internet marketing and advertising : IJIMA
133
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Journal of internet commerce
117
International journal of electronic marketing and retailing : IJEMR
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
102
The journal of product & brand management
95
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
Psychology & marketing
84
Cogent business & management
82
International journal of consumer studies
82
Information systems research : ISR
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Journal of retailing
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
Journal of electronic commerce research : JECR
77
International journal of hospitality management
76
Journal of revenue and pricing management
74
Technological forecasting & social change : an international journal
71
Asia Pacific journal of marketing and logistics
68
International journal of retail & distribution management
65
Journal of marketing
65
The international review of retail, distribution and consumer research
65
International journal of electronic commerce : IJEC
61
Journal of the Academy of Marketing Science
57
International journal of e-business research : an official publication of the Information Resources Management Association
56
Journal of fashion marketing and management
55
Journal of marketing communications
55
Journal of management information systems : JMIS
54
International journal of advertising : the review of marketing communications
53
European journal of operational research : EJOR
50
International journal of retail and distribution management
50
Tourism management : research, policies, practice
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
47
Journal of marketing management : MM
45
Journal of international consumer marketing
44
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ECONIS (ZBW)
157
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
4
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
5
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
6
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping : new normal or old habits?
Brüggemann, Philipp
;
Olbrich, Rainer
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2051-2072
Persistent link: https://www.econbiz.de/10014418063
Saved in:
7
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
8
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
9
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
10
The pseudo-flow experience in online shopping
Mitev, Ariel Zoltán
;
Irimiás, Anna
;
Mentes, Mert
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014513567
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