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isPartOf:"Research in consumer behavior"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Verbraucherverhalten"
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Brand image
Consumer behaviour
2,688
Konsumentenverhalten
2,688
Brand management
537
Markenführung
537
Markenimage
487
Beziehungsmarketing
429
Relationship marketing
429
Brand
311
Markenartikel
306
Social Web
261
Social web
261
Internet marketing
222
Online-Marketing
221
Online retailing
209
Online-Handel
209
Emotion
202
Customer satisfaction
194
Kundenzufriedenheit
194
Luxury goods
191
Luxusgüter
191
Advertising effects
181
Werbewirkung
181
Fashion
176
Mode
176
Einzelhandel
160
Retail trade
160
Personality psychology
155
Persönlichkeitspsychologie
155
Viral marketing
151
Virales Marketing
151
Dienstleistungsqualität
147
Service quality
147
USA
142
United States
141
Advertising
131
Werbung
125
Clothing
105
Bekleidung
104
Marketing management
97
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359
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8
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Article
487
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Aufsatz in Zeitschrift
Article in journal
487
Conference paper
5
Konferenzbeitrag
5
Case study
1
Fallstudie
1
Language
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English
487
Author
All
Diamantopoulos, Adamantios
13
Phau, Ian
6
Valette-Florence, Pierre
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Melewar, T. C.
5
Aiello, Gaetano
4
Bang, Nguyen
4
Christodoulides, George
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Merchant, Altaf
4
Michel, Géraldine
4
Roy, Rajat
4
Abosag, Ibrahim
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bartikowski, Boris
3
Das, Gopal
3
Davvetas, Vasileios
3
Delgado-Ballester, Elena
3
Dutta, Sujay
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Foroudi, Pantea
3
Grohmann, Bianca
3
Halkias, Georgios
3
Kitchen, Philip J.
3
Ko, Eunju
3
Koll, Oliver
3
Kwon, Wi-suk
3
Lee, Wai Jin
3
Lee, Yuri
3
Moon, Hakil
3
Motoki, Kosuke
3
Moutinho, Luiz
3
Mrad, Mona
3
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Published in...
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Research in consumer behavior
European journal of marketing : EJM
Journal of business research : JBR
Journal of fashion marketing and management
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
47
Marketing letters : a journal of research in marketing
47
International journal of consumer studies
46
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
487
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1
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10
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487
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1
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
2
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
3
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
4
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
5
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
6
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
7
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
8
The impact of Janus fit brand extensions on perceived brand innovativeness
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
9
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
10
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
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