Can salespersons help firms overcome brand image crisis? : role of facial appearance
Arpita Agnihotri, Saurabh Bhattacharya, Demetris Vrontis
| Year of publication: |
2024
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|---|---|
| Authors: | Agnihotri, Arpita ; Bhattacharya, Saurabh ; Vrontis, Demetris |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 176.2024, Art.-No. 114612, p. 1-13
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| Subject: | Gender | Consumer perception | Baby face | Brand reconciliation | Salesperson | Markenimage | Brand image | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Geschlecht |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114612 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014550374