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isPartOf:"Research in consumer behavior"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of fashion marketing and management"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
2,678
Konsumentenverhalten
2,678
Brand management
536
Markenführung
536
Brand image
487
Markenimage
487
Beziehungsmarketing
428
Relationship marketing
428
Brand
311
Markenartikel
306
Social Web
261
Social web
261
Internet marketing
222
Online-Marketing
221
Online retailing
209
Online-Handel
209
Emotion
201
Customer satisfaction
194
Kundenzufriedenheit
194
Luxury goods
189
Luxusgüter
189
Advertising effects
181
Werbewirkung
181
Fashion
173
Mode
173
Einzelhandel
159
Retail trade
159
Personality psychology
154
Persönlichkeitspsychologie
154
Viral marketing
150
Virales Marketing
150
Dienstleistungsqualität
147
Service quality
147
USA
141
United States
140
Advertising
131
Werbung
125
Clothing
104
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103
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95
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33
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Aufsatz in Zeitschrift
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2,678
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20
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20
Collection of articles of several authors
13
Sammelwerk
13
Bibliografie enthalten
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Case study
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Laroche, Michel
26
Ko, Eunju
21
Cleveland, Mark
16
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
15
Phau, Ian
14
Valette-Florence, Pierre
14
Balaji, M. S.
12
Bartikowski, Boris
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Roy, Rajat
11
Septianto, Felix
11
Sharma, Piyush
11
Teng, Lefa
11
Chebat, Jean-Charles
10
Rana, Nripendra P.
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Kukar-Kinney, Monika
9
Lennon, Sharron J.
9
Melewar, T. C.
9
Shukla, Paurav
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Oppewal, Harmen
8
Roy, Sanjit
8
Wang, Cheng Lu
8
Woisetschläger, David
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Christodoulides, George
7
Das, Gopal
7
Dennis, Charles
7
Foroudi, Pantea
7
Geuens, Maggie
7
Gupta, Suraksha
7
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Research in consumer behavior
European journal of marketing : EJM
Journal of business research : JBR
Journal of fashion marketing and management
Journal of retailing and consumer services
1,926
International journal of consumer studies
752
International journal of hospitality management
723
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
387
The journal of brand management : an international journal
350
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of international consumer marketing
318
Journal of travel and tourism marketing
318
Journal of marketing management : MM
301
Journal of retailing
301
Tourism management : research, policies, practice
301
Journal of marketing communications
299
Cogent business & management
297
The international review of retail, distribution and consumer research
291
International journal of retail & distribution management
288
Journal of marketing
288
Marketing letters : a journal of research in marketing
288
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
287
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
282
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Young consumers : insight and ideas for responsible marketers
253
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
239
Marketing intelligence & planning
238
Journal of food products marketing
230
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ECONIS (ZBW)
2,678
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1
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
Saved in:
4
Co-creating cultural heterotopic spaces in Airbnb
Makkar, Marian
;
Farrelly, Francis
;
Athwal, Navdeep
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547915
Saved in:
5
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
6
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
7
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
8
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
9
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
10
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
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