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isPartOf:"Research in consumer behavior"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Markenartikel"
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Markenartikel
Consumer behaviour
1,296
Konsumentenverhalten
1,296
Beziehungsmarketing
162
Relationship marketing
162
Brand management
141
Markenführung
141
Brand image
136
Markenimage
136
Customer satisfaction
131
Kundenzufriedenheit
131
USA
120
United States
119
Dienstleistungsqualität
110
Service quality
110
Advertising effects
105
Werbewirkung
105
Brand
103
Internet marketing
98
Online-Marketing
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Theorie
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Theory
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Emotion
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Online retailing
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Online-Handel
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Experiment
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Hotel industry
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Hotellerie
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Werbung
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Personality psychology
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Persönlichkeitspsychologie
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Albrecht, Carmen-Maria
2
Bauer, Brittney C.
2
Choi, Sejung Marina
2
Desmond, John
2
Feinberg, Fred M.
2
Han, Heesup
2
Hill, Shawndra
2
Kuanr, Abhisek
2
Lambert, Aliette
2
Narasimhan, Om
2
Pradhan, Debasis
2
Rauschnabel, Philipp A.
2
Salisbury, Linda Court
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Sung, Yongjun
2
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
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1
Alnawas, Ibrahim
1
Ammari, Nedra Bahri
1
Ansell, Jonathan
1
Arnold, Mark J.
1
Asante, Bismark Omane
1
Augusto, Mário Gomes
1
Backhaus, Christof
1
Badaoui, Khafid
1
Badrinarayanan, Vishag A.
1
Ban, Masataka
1
Bao, Yongchuan
1
Bargoni, Augusto
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Barnes, Stuart J.
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Bawa, Kapil
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1
Bodur, H. Onur
1
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1
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1
Branca, Generoso
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Research in consumer behavior
International journal of contemporary hospitality management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of business research : JBR
228
The journal of brand management : an international journal
188
The journal of product & brand management
170
Journal of retailing and consumer services
147
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
17
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ECONIS (ZBW)
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102
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
5
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
8
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
9
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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