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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"China"
~subject:"Constitution"
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Brand image
China
Constitution
Consumer behaviour
377
Konsumentenverhalten
377
Beziehungsmarketing
52
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52
Brand management
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Kwak, Hyokjin
3
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Ailawadi, Kusum L.
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Batra, Rajeev
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Research in consumer behavior
Journal of marketing
Journal of business research : JBR
406
Journal of retailing and consumer services
273
The journal of product & brand management
243
The journal of brand management : an international journal
223
Asia Pacific journal of marketing and logistics
125
Journal of international consumer marketing
107
Psychology & marketing
107
International journal of hospitality management
87
European journal of marketing : EJM
79
The journal of consumer marketing
78
Journal of marketing communications
77
International journal of consumer studies
71
Journal of global marketing
67
International marketing review
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65
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Journal of fashion marketing and management
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Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
International journal of internet marketing and advertising : IJIMA
43
Journal of marketing management : MM
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Young consumers : insight and ideas for responsible marketers
43
International journal of advertising : the review of marketing communications
42
Journal of Islamic marketing
42
Journal of business ethics : JOBE
42
Journal of promotion management : innovations in planning and applied research
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of promotion management : JPM
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Journal of international marketing
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Journal of the Academy of Marketing Science
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Tourism management : research, policies, practice
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
International journal of contemporary hospitality management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Qualitative market research : an international journal
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ECONIS (ZBW)
54
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54
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
8
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
9
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
10
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
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