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isPartOf:"Research in consumer behavior"
~isPartOf:"Marketing intelligence & planning"
~subject:"Constitution"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
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Constitution
Markenführung
USA
Consumer behaviour
325
Konsumentenverhalten
325
Brand management
65
Brand image
55
Markenimage
55
Beziehungsmarketing
52
Relationship marketing
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Brand
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Phau, Ian
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Research in consumer behavior
Marketing intelligence & planning
Journal of business research : JBR
453
Journal of retailing and consumer services
320
The journal of product & brand management
289
The journal of brand management : an international journal
265
Journal of consumer research : JCR ; an interdisciplinary bimonthly
162
Psychology & marketing
150
International journal of hospitality management
124
Asia Pacific journal of marketing and logistics
97
Journal of fashion marketing and management
94
European journal of marketing : EJM
92
Journal of international consumer marketing
85
International journal of consumer studies
81
Journal of marketing communications
80
The journal of consumer marketing
80
Journal of the Academy of Marketing Science
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International journal of retail & distribution management
64
Journal of marketing
62
Marketing letters : a journal of research in marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of promotion management : innovations in planning and applied research
58
Journal of global marketing
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of promotion management : JPM
57
Journal of marketing management : MM
56
International journal of advertising : the review of marketing communications
55
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
55
International marketing review
53
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of strategic marketing
49
Journal of travel and tourism marketing
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
American journal of agricultural economics
44
Cogent business & management
44
International journal of advertising : the quarterly review of marketing communications
44
International journal of contemporary hospitality management
44
International journal of sport management and marketing : IJSMM
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
83
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1
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83
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1
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
5
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
6
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
7
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
8
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
9
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
10
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
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