Post-purchase behaviour triggers in branded mobile shopping apps
Year of publication: |
2023
|
---|---|
Authors: | Dobre, Costinel ; Milovan, Anca-Maria ; Preda, Gheorghe ; Naghi, Remus |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 3, p. 344-359
|
Subject: | Continuance intention | Intention to recommend | Mobile branded applications | Mobile commerce | Perceived value | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Markenführung | Brand management | Markenimage | Brand image | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Personalisierung | Personalization | Online-Handel | Online retailing |
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