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isPartOf:"Research in consumer behavior"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
~source:"econis"
~subject:"China"
~subject:"Luxusgüter"
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Search: subject_exact:"Verbraucherverhalten"
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China
Luxusgüter
Consumer behaviour
1,040
Konsumentenverhalten
1,040
Brand image
163
Markenimage
163
Brand management
138
Markenführung
138
USA
112
United States
112
Beziehungsmarketing
103
Relationship marketing
103
Brand
101
Markenartikel
101
Advertising effects
87
Werbewirkung
87
Personality psychology
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Persönlichkeitspsychologie
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70
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Online-Handel
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Viral marketing
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Virales Marketing
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Theorie
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Theory
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Internet marketing
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Online-Marketing
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Marketing management
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Marketingmanagement
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Chan, Kara
2
Cui, Geng
2
Hennigs, Nadine
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Lysonski, Steven
2
Shi, Bing
2
Wang, Cheng Lu
2
Wiedmann, Klaus-Peter
2
Al-Mutawa, Fajer Saleh
1
Albrecht, Carmen-Maria
1
Amatulli, Cesare
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Ansari, Shiveen
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Ashill, Nicholas J.
1
Aung, May
1
Backhaus, Christof
1
Bao, Weimin
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Baoku, Li
1
Barak, Benny
1
Bartikowski, Boris
1
Bei, Lien-ti
1
Bevolo, Marco
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Bose, Mousumi
1
Braunstein, Lori A.
1
Cascio, Robert
1
Chan, Eugene Y.
1
Chan, Tsang-sing
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Chow, Cheris W. C.
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Chu, Chia-hsien
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Cuixia, Zhai
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De Angelis, Matteo
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Durvasula, Srinivas
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Eastman, Jacqueline K.
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1
Fastoso, Fernando
1
Faulk, Don
1
Flynn, Leisa Reinecke
1
Fu, Guoqun
1
Gao, Tao
1
Gilal, Faheem Gul
1
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Research in consumer behavior
Psychology & marketing
The journal of consumer marketing
Journal of business research : JBR
186
Journal of retailing and consumer services
129
Asia Pacific journal of marketing and logistics
61
Journal of international consumer marketing
58
The journal of brand management : an international journal
58
Journal of fashion marketing and management
52
International journal of hospitality management
51
The journal of product & brand management
42
International journal of consumer studies
38
Journal of travel and tourism marketing
35
International marketing review
30
Journal of global marketing
27
Young consumers : insight and ideas for responsible marketers
26
International journal of retail & distribution management
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of advertising : the review of marketing communications
21
International journal of contemporary hospitality management
21
Journal of global fashion marketing : JGfM
21
Marketing intelligence & planning
20
Journal of business ethics : JOBE
19
Tourism management : research, policies, practice
18
Tourism management perspectives : TMP
17
Journal of marketing management : MM
16
China economic review : an international journal
15
China agricultural economic review : publ. in association with the China Agricultural University
14
Journal of consumer behaviour
14
Journal of hospitality marketing & management
14
The Oxford handbook of luxury business
13
Australasian marketing journal
12
Food policy : economics planning and politics of food and agriculture
12
International journal of market research : JMRS ; the journal of the Market Research Society
12
NBER working paper series
12
The international review of retail, distribution and consumer research
12
Frontiers of business research in China : selected publications from Chinese universities
11
Journal of consumer behaviour : an international research review
11
Luxury marketing : a challenge for theory and practice
11
SpringerLink / Bücher
11
Cogent business & management
10
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ECONIS (ZBW)
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66
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1
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
2
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
4
Connecting nature with luxury service
Shin, Minjung
;
Lee, Rachel Hyunkyung
;
Min, Jihye
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10014290574
Saved in:
5
Political ideology and consumers' preference for luxury goods versus luxury experiences
Shewani, Yash S.
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1725-1735
Persistent link: https://www.econbiz.de/10013465109
Saved in:
6
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
7
Does renting luxury make me shine? : the mediating role of perceived signals
Gong, Yanping
;
Zhang, Qin
;
Zhang, Jifei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1599-1609
Persistent link: https://www.econbiz.de/10013280173
Saved in:
8
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
9
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
10
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
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