The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Year of publication: |
2022
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Authors: | Shahid, Shadma ; Paul, Justin ; Gilal, Faheem Gul ; Ansari, Shiveen |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 7, p. 1398-1412
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Subject: | brand experience | brand loyalty | luxury stores | sensory marketing cues | store image | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenführung | Brand management | Einzelhandel | Retail trade | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing |
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