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isPartOf:"Research in consumer behavior"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Luxusgüter"
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Luxusgüter
Consumer behaviour
1,046
Konsumentenverhalten
1,046
Brand image
163
Markenimage
163
Brand management
138
Markenführung
138
USA
112
United States
112
Beziehungsmarketing
104
Relationship marketing
104
Brand
101
Markenartikel
101
Advertising effects
87
Werbewirkung
87
Personality psychology
75
Persönlichkeitspsychologie
75
Emotion
71
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61
Social web
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Customer satisfaction
56
Kundenzufriedenheit
56
Advertising
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Werbung
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50
Retail trade
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Online retailing
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Online-Handel
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Experiment
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Viral marketing
44
Virales Marketing
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Theorie
40
Theory
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Internet marketing
39
Online-Marketing
39
Marketing management
37
Marketingmanagement
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China
35
Luxury goods
34
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34
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Hennigs, Nadine
2
Wiedmann, Klaus-Peter
2
Al-Mutawa, Fajer Saleh
1
Albrecht, Carmen-Maria
1
Amatulli, Cesare
1
Ansari, Shiveen
1
Ashill, Nicholas J.
1
Backhaus, Christof
1
Bartikowski, Boris
1
Bei, Lien-ti
1
Bevolo, Marco
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Cascio, Robert
1
Chan, Eugene Y.
1
Chow, Cheris W. C.
1
Chu, Chia-hsien
1
De Angelis, Matteo
1
Eastman, Jacqueline K.
1
Eastman, Jacqueline Kilsheimer
1
Fastoso, Fernando
1
Faulk, Don
1
Flynn, Leisa Reinecke
1
Gilal, Faheem Gul
1
Godey, Bruno
1
Gofman, Alex
1
Goldsmith, Ronald E.
1
Gong, Yanping
1
Gurzki, Hannes
1
Heugel, Angelina
1
Huang, Yu-an
1
Iyer, Rajesh
1
Kim, Jungkeun
1
Kim, Sukhyun
1
Kim, Youngseon
1
Klarmann, Christiane
1
Kwak, Lynn
1
Kwan, Ho Yan
1
Kwon, Ohbyung
1
Lee, Rachel Hyunkyung
1
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Research in consumer behavior
Psychology & marketing
The journal of consumer marketing
Journal of business research : JBR
142
Journal of retailing and consumer services
78
The journal of brand management : an international journal
48
Journal of fashion marketing and management
44
The journal of product & brand management
35
International journal of hospitality management
27
Journal of international consumer marketing
24
Journal of global fashion marketing : JGfM
21
International marketing review
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International journal of retail & distribution management
16
Asia Pacific journal of marketing and logistics
15
Journal of travel and tourism marketing
14
International journal of consumer studies
13
The Oxford handbook of luxury business
13
Marketing intelligence & planning
12
Luxury marketing : a challenge for theory and practice
11
Journal of consumer behaviour
10
Journal of revenue and pricing management
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
Cogent business & management
8
European journal of marketing
8
Journal of hospitality marketing & management
8
The Cornell hospitality quarterly
8
International journal of contemporary hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of strategic marketing
7
Qualitative market research : an international journal
7
Young consumers : insight and ideas for responsible marketers
7
Central European business review : CEBR
6
International journal of business and globalisation : IJBG
6
Journal of Islamic marketing : JIMA
6
Journal of business ethics : JBE
6
Journal of global marketing
6
Journal of marketing
6
Journal of marketing management : MM
6
Journal of retailing
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ECONIS (ZBW)
34
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34
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1
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
2
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
4
Connecting nature with luxury service
Shin, Minjung
;
Lee, Rachel Hyunkyung
;
Min, Jihye
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10014290574
Saved in:
5
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
6
Does renting luxury make me shine? : the mediating role of perceived signals
Gong, Yanping
;
Zhang, Qin
;
Zhang, Jifei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1599-1609
Persistent link: https://www.econbiz.de/10013280173
Saved in:
7
Political ideology and consumers' preference for luxury goods versus luxury experiences
Shewani, Yash S.
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1725-1735
Persistent link: https://www.econbiz.de/10013465109
Saved in:
8
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
9
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
10
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
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