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isPartOf:"SAGE library in marketing"
~isPartOf:"Australasian marketing journal"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingtheorie"
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Marketing theory
15
Marketingtheorie
15
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7
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SAGE library in marketing
Australasian marketing journal
Journal of historical research in marketing
85
Marketing theory
83
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
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Journal of business research : JBR
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European journal of marketing : EJM
33
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
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Journal of marketing
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Journal of macromarketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing education : JME
16
Journal of strategic marketing
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice : JMTP
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Journal of marketing theory and practice
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The marketing review
12
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
Marketing intelligence & planning
11
Review of marketing research
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Journal of business economics : JBE
10
Journal of business-to-business marketing
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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The journal of business & industrial marketing
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Journal of retailing
8
Journal of service management
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International marketing review
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Journal of research in marketing and entrepreneurship : JRME
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MSI reports : working paper series
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Marketing : journal of research and management
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Qualitative market research : an international journal
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ECONIS (ZBW)
15
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1
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15
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1
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
2
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
3
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Saved in:
4
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
5
There could be more to marketing than you might have thought! : an invited paper, by Professor Roger Layton
Layton, Roger A.
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 2-7
Persistent link: https://www.econbiz.de/10011484597
Saved in:
6
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
7
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
8
Marketing thought follows the circle of consumption
Polsa, Pia
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 252-253
Persistent link: https://www.econbiz.de/10011596823
Saved in:
9
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
10
Contextualizing value propositions : examining how consumers experience value propositions in their practices
Holttinen, Heli
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010400510
Saved in:
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