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isPartOf:"Social media listening and monitoring for business applications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing communications"
~person:"Belanche, Daniel"
~person:"Sun, Jie"
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Social media listening and monitoring for business applications
International journal of hospitality management
Journal of marketing communications
International journal of electronic marketing and retailing : IJEMR
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Attractive females versus trustworthy males : explore gender effects in social media influencer marketing in Saudi restaurants
Leung, Xi Y.
;
Sun, Jie
;
Asswailem, Abdulmohsen
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209269
Saved in:
2
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
3
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
4
Bibliometrics of social media research : a co-citation and co-word analysis
Leung, Xi Y.
;
Sun, Jie
;
Bai, Billy
- In:
International journal of hospitality management
66
(
2017
),
pp. 35-45
Persistent link: https://www.econbiz.de/10011810917
Saved in:
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