Attractive females versus trustworthy males : explore gender effects in social media influencer marketing in Saudi restaurants
Xi Y. Leung, Jie Sun, Abdulmohsen Asswailem
| Year of publication: |
2022
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|---|---|
| Authors: | Leung, Xi Y. ; Sun, Jie ; Asswailem, Abdulmohsen |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 103.2022, p. 1-9
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| Subject: | Gender effect | Prototype clarity | Self-categorization theory | Self-disclosure | Self-prototypicality | Social media influencer | Uncertainty reduction theory | Social Web | Social web | Geschlecht | Gender | Gastronomie | Restaurant industry | Frauen | Women |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103207 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209269