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isPartOf:"Social media listening and monitoring for business applications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing communications"
~person:"Phua, Joe"
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Phua, Joe
Law, Chun Hung Roberts
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Social media listening and monitoring for business applications
International journal of hospitality management
Journal of marketing communications
Health marketing quarterly
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International journal of consumer studies
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Journal of travel and tourism marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
2
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
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