Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-cigarette attitudes and behavioral intentions
Year of publication: |
2023
|
---|---|
Authors: | Phua, Joe ; Lim, Dong Jae |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 5, p. 455-475
|
Subject: | advertising claims | E-cigarettes | health warning labels | Instagram | online advertising | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Zigarette | Cigarette | Warenkennzeichnung | Product labelling | Virales Marketing | Viral marketing |
-
Iacobucci, Serena, (2020)
-
Weismueller, Jason, (2020)
-
Yoon, Hye Jin, (2023)
- More ...
-
Green advertising for the sustainable luxury market
Lim, Dong Jae, (2021)
-
Nikolinakou, Angeliki, (2019)
-
Phua, Joe, (2020)
- More ...