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isPartOf:"The Asian economic review : journal of the Indian Institute of Economics"
type_genre:"Article in journal"
~isPartOf:"International journal of technology management : IJTM"
~person:"Gassmann, Oliver"
~subject:"Branche"
~subject:"Economic development"
~subject:"Globalisierung"
~subject:"Schwellenländer"
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The Asian economic review : journal of the Indian Institute of Economics
International journal of technology management : IJTM
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Organising for reverse innovation in Western MNCs : the role of frugal product innovation capabilities
Zeschky, Marco
;
Widenmayer, Bastian
;
Gassmann, Oliver
- In:
International journal of technology management : IJTM
64
(
2014
)
2/4
,
pp. 255-275
Persistent link: https://www.econbiz.de/10010437171
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