Organising for reverse innovation in Western MNCs : the role of frugal product innovation capabilities
Year of publication: |
2014
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Authors: | Zeschky, Marco ; Widenmayer, Bastian ; Gassmann, Oliver |
Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 64.2014, 2/4, p. 255-275
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Subject: | reverse innovation | frugal innovation | Western MNCs | global product mandate | emerging countries | China | global R&D | Multinationales Unternehmen | Transnational corporation | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Schwellenländer | Emerging economies | Globalisierung | Globalization | Auslandsinvestition | Foreign investment |
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