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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"International studies of management and organization"
~subject:"Brand architecture"
~subject:"Dienstleistungsmarketing"
~subject:"Kulturgüter"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Organisational culture"
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Brand architecture
Dienstleistungsmarketing
Kulturgüter
Corporate culture
7
Unternehmenskultur
7
Brand management
3
Corporate reputation
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Firmenimage
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Markenarchitektur
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Complexity management
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Balmer, John M. T.
1
Bang, Nguyen
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Melewar, T. C.
1
Navare, Jyoti
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Sharifah Faridah Syed Alwi
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The journal of brand management : an international journal
International studies of management and organization
Routledge interpretive marketing research
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ECONIS (ZBW)
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Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
2
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
3
Special issue: Corporate brand management : a leadership perspecitve
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010235003
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