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isPartOf:"The journal of brand management : an international journal"
~person:"Hart, David"
~subject:"Brand architecture"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
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The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
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