The Core Value Compass : visually evaluating the goodness of brands that do good
Vignesh Yoganathan, Fraser McLeay, Victoria-Sophie Osburg, David Hart
| Year of publication: |
January 2018
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|---|---|
| Authors: | Yoganathan, Vignesh ; McLeay, Fraser ; Osburg, Victoria-Sophie ; Hart, David |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 1, p. 68-83
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| Subject: | Core Value Compass | Corporate branding | Core value tensions | Branding framework | Brand values | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Unternehmenskultur | Corporate culture | Soziale Werte | Social values | Corporate Social Responsibility | Corporate social responsibility | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0074-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875631