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isPartOf:"The journal of industrial economics"
~isPartOf:"Journal of retailing"
~subject:"Consumer protection"
~subject:"Niedrigpreisstrategie"
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Search: subject_exact:"Rabattgesetz"
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Consumer protection
Niedrigpreisstrategie
Rabatt
14
Rebate
14
Consumer behaviour
9
Konsumentenverhalten
9
Theorie
8
Theory
8
Sales promotion
7
Verkaufsförderung
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Kundenbindungsprogramm
5
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Beziehungsmarketing
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Einzelhandel
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Brand management
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Consumer hassle cost
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Coupon strategy
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Demand substitution
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1
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1
Liu, Huan
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Lobschat, Lara
1
Mao, Wen
1
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The journal of industrial economics
Journal of retailing
Journal of retailing and consumer services
7
Journal of business research : JBR
5
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing research : JMR
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Journal of revenue and pricing management
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Asia Pacific journal of marketing and logistics
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Department of Economics working paper series / McMaster University, Department of Economics
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Gesellschaft im Wandel : aktuelle ökonomische Herausforderungen
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Journal of business strategy
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality marketing & management
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Journal of marketing theory and practice
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Management research review
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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OR spectrum : quantitative approaches in management
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Omega : the international journal of management science
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ECONIS (ZBW)
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
4
The deadweight loss of coupon remedies for price overcharges
Polinsky, Alan Mitchell
;
Rubinfeld, Daniel L.
- In:
The journal of industrial economics
56
(
2008
)
2
,
pp. 402-418
Persistent link: https://www.econbiz.de/10003741354
Saved in:
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