Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Wen Mao (The Marketing Division, School of Business, Southwestern University of Finance and Economics (Liulin Campus), Chengdu, Sichuan, PR China)
| Year of publication: |
June 2016
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|---|---|
| Authors: | Mao, Wen |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 2, p. 173-184
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| Subject: | Price promotion | Price perception | Promotional methods | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2015.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011505004