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isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"Journal of marketing"
~subject:"Unternehmensgründung"
~subject:"Virales Marketing"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of marketing
Information systems research : ISR
1
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ECONIS (ZBW)
3
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Employing new business divisions to exploit disruptive innovations : the interplay between characteristics of the corporation and those of the venture management team
Crockett, Dilene R.
;
MacGee, Jeffrey E.
;
Payne, G. Tyge
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 856-879
Persistent link: https://www.econbiz.de/10010128268
Saved in:
2
The impact of word of mouth sources on the perceived usefulness of an innovation
Kawakami, Tomoko
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10010210887
Saved in:
3
Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng
;
Zhang, Xiaoquan Michael
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
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