The impact of word of mouth sources on the perceived usefulness of an innovation
Year of publication: |
2013
|
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Authors: | Kawakami, Tomoko ; Parry, Mark E. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 6, p. 1112-1127
|
Subject: | Innovationsakzeptanz | Innovation adoption | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Mobiltelefon | Mobile phone | Elektronische Publikation | Electronic publishing | Japan |
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