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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Dens, Nathalie"
~person:"Morrison, Alastair M."
~type:"article"
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Dens, Nathalie
Morrison, Alastair M.
Luo, Qiuju
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Luo, Xin
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Okumus, Fevzi
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Kirilenko, Andrei
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Tourism management : research, policies, practice
Electronic commerce research
Journal of electronic commerce research : JECR
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
6
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Social media micro-film marketing by Chinese destinations : the case of Shaoxing
Shao, Jun
;
Li, Xiong
;
Morrison, Alastair M.
;
Wu, Bihu
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 439-451
Persistent link: https://www.econbiz.de/10011452150
Saved in:
3
Travel blogs on China as a destination image formation agent : a qualitative analysis using Leximancer
Tseng, Chi
;
Wu, Bihu
;
Morrison, Alastair M.
;
Chen, Ying-chen
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 347-358
Persistent link: https://www.econbiz.de/10010486217
Saved in:
4
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
5
Analysis of wildlife tourism experiences with endangered species : an exploratory study of encounters with giant pandas in Chengdu, China
Cong, Li
;
Wu, Bihu
;
Morrison, Alastair M.
;
Shu, Hua
; …
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 300-310
Persistent link: https://www.econbiz.de/10010227007
Saved in:
6
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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