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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Management information systems : mis quarterly"
~language:"eng"
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Search: subject_exact:"Soziale Medien"
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Social Web
400
Social web
400
Internet marketing
197
Online-Marketing
197
Consumer behaviour
173
Konsumentenverhalten
173
Viral marketing
98
Virales Marketing
98
Brand management
77
Markenführung
77
social media
69
Social media
66
Beziehungsmarketing
63
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63
Brand image
48
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48
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47
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47
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Luo, Qiuju
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Kirilenko, Andrei
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4
Oestreicher-Singer, Gal
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Gao, Guodong
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Gretzel, Ulrike
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Kane, Gerald C.
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Li, Hengyun
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Morrison, Alastair M.
3
Nusair, Khaldoon
3
Rita, Paulo
3
Sundararajan, Arun
3
Wirtz, Bernd W.
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Wu, Bihu
3
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2
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Chen, Hsinchun
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Dens, Nathalie
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Duh, Helen Inseng
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Erkan, Ismail
2
Fichman, Robert G.
2
Gray, Peter H.
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Tourism management : research, policies, practice
HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
Management information systems : mis quarterly
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
Information systems research : ISR
144
Journal of management information systems : JMIS
127
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Electronic commerce research
79
Journal of internet commerce
77
Journal of travel and tourism marketing
73
SpringerLink / Bücher
73
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of marketing
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
59
Journal of organizational computing and electronic commerce
57
Springer eBook Collection
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
406
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406
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1
A social media analysis of travel preferences and attitudes, before and during Covid-19
Hardt, Daniel
;
Glückstad, Fumiko Kano
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457579
Saved in:
2
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
3
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
4
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
5
The travel influencer construct : an empirical exploration and validation
Manthiou, Aikaterini
;
Ulrich, Isabelle
;
Kuppelwieser, Volker
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457728
Saved in:
6
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
7
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
8
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
9
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
10
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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