The travel influencer construct : an empirical exploration and validation
Year of publication: |
2024
|
---|---|
Authors: | Manthiou, Aikaterini ; Ulrich, Isabelle ; Kuppelwieser, Volker |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 101.2024, Art.-No. 104858, p. 1-12
|
Subject: | Bayesian methodology | Measurement scale | Social media | Tourism | Travel influencer construct | Tourismus | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Messung | Measurement | Tourismuswirtschaft | Tourism industry |
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