//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Medien"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Social Web
527
Social web
527
Online-Marketing
270
Internet marketing
269
Consumer behaviour
232
Konsumentenverhalten
232
Brand management
149
Markenführung
149
Viral marketing
110
Virales Marketing
110
social media
98
Markenimage
92
Beziehungsmarketing
90
Relationship marketing
90
Social media
63
Advertising effects
59
Soziales Netzwerk
59
Werbewirkung
59
Social network
58
Advertising
48
Web 2.0 technologies
48
Web 2.0-Technologien
48
Werbung
48
Brand
47
Markenartikel
47
Tourism
45
Tourismus
44
Online retailing
43
Online-Handel
43
Holiday behaviour
37
Urlaubsverhalten
37
E-commerce
33
Electronic Commerce
33
Customer integration
30
Kundenintegration
30
Facebook
29
Tourism marketing
28
Tourismusmarketing
28
Internet
26
more ...
less ...
Online availability
All
Undetermined
69
Free
2
Type of publication
All
Article
92
Type of publication (narrower categories)
All
Article in journal
92
Aufsatz in Zeitschrift
92
Festschrift
1
Language
All
English
92
Author
All
Bang, Nguyen
2
Kwon, Eun Sook
2
Melewar, T. C.
2
Ababneh, Bashar
1
Al-Mamun, Abdullah
1
Aljarah, Ahmad
1
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Anaya-Sánchez, Rafael
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Aranda, Evangelina
1
Assimakopoulos, Costas
1
Azar, Salim L.
1
Bahtiar Mohamad
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Barretta, Paul G.
1
Baxter, Stacey
1
Bilgihan, Anil
1
Buhalis, Dimitrios
1
Butt, Osama J.
1
Büttner, Marion
1
Campo, Sara
1
Carlson, Jamie
1
Chadwick, Simon
1
Chan, Terri H.
1
Chay Yau Choon
1
Chen, Ching-fu
1
Chen, Hsiangting Shatina
1
Chen, Ying-chen
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Confente, Ilenia
1
Cova, Bernard
1
Daly, Timothy
1
Dantas, Danilo C.
1
De Vries, Natalie Jane
1
more ...
less ...
Published in...
All
Tourism management : research, policies, practice
HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of business research : JBR
61
The journal of product & brand management
39
Journal of retailing and consumer services
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of marketing communications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
Tourism management perspectives : TMP
11
Marketing intelligence & planning
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of internet commerce
9
Journal of fashion marketing and management
8
Business horizons
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of strategic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
International journal of technology marketing : IJTMkt
6
European Sport management quarterly : ESMQ
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
International journal of sport management and marketing : IJSMM
5
Journal of electronic commerce research : JECR
5
Journal of global marketing
5
Journal of service management
5
European journal of marketing
4
European journal of marketing : EJM
4
Global business review
4
more ...
less ...
Source
All
ECONIS (ZBW)
92
Showing
1
-
10
of
92
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
4
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
5
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
6
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
7
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
8
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
9
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
10
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->